Communities and cultures both small and large develop their own habits and traits. Along with their stories and traditions, superstitions tend to emerge. We are no different, of course.

When we say, “let’s post before 2 pm” it becomes almost inevitable that anything after that won’t get published until around 11:30 pm. We have to assume that any time we recruit a new writer, they will immediately get writer’s block for a few months or so. And god forbid you start your day by saying your Sneer work will be “easy.”

superstitious fools

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Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

kid sister

Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

be braver

Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

olive

Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

the captain

Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

haircut

Our cats are tricksters, escape artists, bold, too smart or too stupid. This is not to say that our cats are different than other cats. They are all pretty much the same. They are less like pets and more like shiftless roommates, forever late on the rent and refusing to clean up after themselves. We provide illustrated guides to them, once monthly.

 

part 1 about zesta's legs

Whether you are lazy, forgot about Halloween, didn’t have time, or even just hate it, you may have missed your opportunity for a heavily planned out costume that matches your friends and/or lovers and will blow everyone’s mind. The time has passed. And we’re here to help.

These costumes cost nothing or very little. You may or may not have all of the pieces necessary already in your home. You can throw these together in just a few minutes with little preparation, and it’ll be just enough that your friends will shrug and say, “well at least you tried.”

So open up your closet and get some tape. It’s fucking Halloween. Special thanks to the Sneer Writers and Helpers featured below.

 

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We are not short on dreams here at the Sneer Campaign. We have many sleep-dreams, of course, but possibly even more than that, we have irl dreams. You may call them flights of fancy, if you wish. You could even call them mere whims. But don’t let these terms cause you to think that we are fickle, or idle dreamers. Everything we daydream, we really do want. Sometimes, the want CONSUMES us.

The other day, while shopping for the future Sneer Headquarters, I happened upon a listing that brought light into my life. I immediately sent it to Dollissa with the message, “I never wanted to own a deli until this moment.” Of course she instantly replied: “me2.” That’s all it takes to turn a notion into a rock solid life plan.

Deli

So, hello world. The sneer campaign will almost 100% definitely be brought to you from above a deli that we own and possibly run into the ground. Well. We’d run it into the ground if it was just a standard deli, which of course it wouldn’t be because who dreams of opening a standard deli? Our future success depends entirely on which name and identity we give ourselves. In this modern world of branding, everything depends on this so much more than the quality of foods we offer.

 

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